СULTURAL GEOPOLITICS IN THE 21ST CENTURY: HOW NATIONS SHAPE GLOBAL POWER THROUGH CULTURAL INFLUENCE
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Abstract
This article explores the emergence of cultural geopolitics as a central dimension of global power in the 21st century. It examines how nations use media, entertainment, language, digital platforms, and cultural industries to shape international perceptions and strengthen geopolitical influence. Through the examples of South Korea, Türkiye, the United States, and China, the study demonstrates that cultural products have become powerful strategic tools capable of reshaping global values and political alignments. The article concludes that cultural influence, rather than military or economic dominance, is becoming the defining criterion of global leadership in the contemporary era.
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References
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