THE ROLE AND EFFECTIVENESS OF MARKETING STRATEGIES IN INCREASING COMPETITIVENESS IN NON-STATE HIGHER EDUCATIONAL INSTITUTIONS
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Abstract
This article examines the role and effectiveness of marketing strategies in increasing competitiveness in non-state higher education institutions. The research analyzed various marketing strategies - brand development, advertising campaigns, digital marketing tools and educational services - and their importance in increasing competitiveness. The results showed that effective marketing strategies have a significant impact on non-state higher education institutions gaining an advantage in market competition and increasing the number of students. The study serves to improve the marketing activities of institutions and increase competitiveness from a scientific and practical perspective.
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References
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