MODERN STRATEGIC ENTERPRISE MANAGEMENT MODEL
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Abstract
The article examines the modern strategic enterprise management model in the context of digitalization, globalization, and high dynamics of the external environment. The main approaches to strategic management are analyzed, and the role of innovation, flexibility, and sustainable development in forming the competitive advantages of an enterprise is revealed. Special attention is paid to the integration of strategic planning with operational management, the use of digital technologies and analytical tools to improve the effectiveness of management decisions. Key elements of the modern strategic enterprise management model are presented, and directions for its practical application in the activities of organizations across various industries are identified.
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References
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