ENSURING SUSTAINABLE GROWTH OF EFFICIENCY IN SERVICE ENTERPRISES
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Abstract
the article is devoted to identifying ways to increase the profitability of service enterprises under conditions of market instability and intense competition. The study systematizes the factors affecting the efficiency of service organizations and proposes a conceptual development model based on the synthesis of modern scientific approaches. Particular attention is paid to the role of innovation, digitalization, and customer-oriented strategies. The formulated recommendations are aimed at optimizing cost management, strengthening competitive advantages, and ensuring the long-term financial sustainability of businesses.
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References
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