THE ROLE OF BIG DATA IN TELECOMMUNICATION BUSINESS
Keywords:
big data, telecommunications, churn, SVM, neural networks.Abstract
this article discusses the general issues of using big data in the practical plane of the commercial activities of companies. The author focuses on the tasks that can be solved using big data in the telecommunications sector. The characteristics of the company's customers are analyzed, which make it possible to judge their potential outflow. The clusters for which the most successful prediction results were obtained were identified.
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